A site that moves (and a switch to stop it)

The new site moves. Artwork drifts behind the opening title, embers float over the scene, and sections arrive as you scroll down to them. Some readers would rather keep the page still, so there is a switch for that.

What moves

• The home page title appears word by word over slowly drifting artwork.
• Each kind of section has its own entrance: headings wipe in, pictures settle from a slight zoom, cards rise into place.
• Several headers and sections play video behind them. The videos are always silent and always loop, they pause when they leave the screen, and phones get a smaller copy.
• Moving between pages fades one into the next, and a thin line shows how far down the page you are.
• Project and story cards tilt a little under a mouse pointer.

Turning it off

The footer of every page has a switch that reads Motion on. Press it and it reads Motion off. The drifting art, the entrances, the background video and the card tilt all stop.

Your browser remembers the choice and applies it before the page appears, so nothing starts moving and then stops. If your device is set to reduce motion, the site follows that setting on its own.

The text never waits on an animation either. Move through a page with the keyboard and each section shows itself the moment focus reaches it.

Try the switch at the bottom of the home page.